Privacy Policy

As used in this Privacy Policy, “LivePeppy” refers to all websites (including, and

By visiting LivePeppy, viewing our content or research, attending or viewing any of our events or programs and/or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

What Types of User Information Does LivePeppy Obtain?

LivePeppy may obtain the following types of information from you or concerning your computer or device (“Information”), which may include information that can be used to identify you as specified below (“Personally Identifiable Information”):

  • Name
  • Email Address
  • Mailing Address
  • Telephone Number(s)
  • Blog or Website URL
  • Demographic Information (e.g., age, gender, interests, and preferences)
  • Professional Title
  • Company
  • Industry
  • Activities or Content Viewed on LivePeppy
  • Information Collected Automatically

In certain cases, we may request that you provide some of the Information identified above in order to obtain specific products or services (such as registering for a LivePeppy event or logging in to download a research report from LivePeppy). If you choose not to provide the Information we request, you may still use LivePeppy, but you may be unable to access certain features or services.

When you register to receive any products or services from LivePeppy or provide information to LivePeppy in any other manner, you agree to provide only true, accurate, present and complete information.

Information Collected Automatically

LivePeppy may automatically receive and log certain types of information when you visit or interact with our websites, services, mobile applications or other products, including:

  • Browser Information
  • Operating System Information
  • Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
  • IP Address
  • Internet Service Provider
  • Content Viewed
  • Geographic Location
  • Connection Speed
  • Time of Visit
  • Referring Site, Application, or Service
  • Registration Time

How Do We Use This Information?

We use the Information we obtain from or concerning you or your computer or device to provide LivePeppy products and services, fulfil your requests, improve our products and services, personalize and tailor your experience on LivePeppy, operate our business, and understand how users are engaging with LivePeppy.

In addition, we may use Information from or concerning you or your computer or device to facilitate the delivery of content or advertisements that we believe may be of interest to you, or to communicate with you about new or existing products and services or special offers. For example, we may periodically send promotional materials or notifications related to our products and services to the email address associated with your account.

LivePeppy’s Use of Cookies

LivePeppy may place “cookies” on your computer or device that may contain anonymous Information that is associated with you. Cookies are small text files a website uses to recognize users, and are typically placed on your hard disk by a web server. Cookies contain information that can later be read by a web server in the domain (here, LivePeppy) that issued the cookie to you or that, in some cases, can be read by a third party domain.

Our cookies may record Information about your use of LivePeppy so that we can provide a continuous and more personalized experience for you, including for one or more of the following purposes: to help identify visitors; assess usage patterns; identify preferences; control the display of ads; diagnose problems with our servers; gather demographic information; analyze trends and usage patterns; conduct research; deliver editorial content; record registration and personalized information; and otherwise administer LivePeppy products and services.

If you do not wish to have LivePeppy place and use cookies on your computer, you should set your browser preferences to refuse cookies before accessing LivePeppy. LivePeppy is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings. If you choose to decline cookies, you may not be able to sign in or use other interactive features of LivePeppy that depend on cookies.

LivePeppy does not control and is not responsible for the use of cookies by its third party partners or advertisers.

Disclosure of Information to Third Parties

LivePeppy may disclose Information (including Personally Identifying Information) from or concerning you or your computer or device to third parties in the circumstances described below. By visiting, accessing, attending or using LivePeppy’s products, services or events, you consent to the disclosure of your Information to certain categories of third parties in the manner described below. This Privacy Policy does not apply to the policies or practices of any of these third parties.

Service Providers

LivePeppy relies on third party vendors and service providers to provide support and assistance for its products, services and events (“Service Providers”), and we may disclose your Information (including Personally Identifying Information) to these Service Providers to the extent necessary to support our products, services or events, or as otherwise set forth below.

Event Registration

LivePeppy uses third parties, such as Meraevents and Explara, to process registration for LivePeppy events and programs. LivePeppy may provide your Information (including Personally Identifying Information) to such registration services when you register for a LivePeppy event or program. In addition, as discussed below, LivePeppy (or its third party registration service) may provide your Information (including Personally Identifying Information) to companies that sponsor or underwrite portions of an event that you register for, attend, or view.

Web Hosts

LivePeppy’s website services are hosted by Godaddy, an enterprise web hosting platform. All Information obtained and stored by LivePeppy’s websites processed and stored on servers that are owned and operated by Godaddy.

Third Party Websites

LivePeppy offers the ability to share LivePeppy content on Third Party Websites, including social networking and blogging services such as Twitter, LinkedIn or Facebook, through “plugins” or “widgets” (such as LinkedIn’s “in” button or Facebook’s “Like” button). When you elect to share content and information with others on Third Party Websites, LivePeppy may transmit your Information (including Personally Identifying Information) to such Third Party Websites. This Information may be visible on the Third Party Website to anyone who has access to that content or Information. Your decision to share information in this manner is completely voluntary. You should ensure that you are comfortable with how Third Party Websites may share your Information by reviewing their privacy policies and/or modifying your privacy settings directly on those Third Party Websites.

URL/Referrer Header Information

When you visit LivePeppy websites, certain information about the content or activities you have engaged in on LivePeppy may be reflected in the Uniform Resource Locator (“URL”) for the page you are viewing on LivePeppy (i.e., the Internet “address,” commonly displayed in the browser window). For example, the date or title of an article you are viewing may appear in the URL for that page. In addition, if you are logged into a LivePeppy account, certain account information (may be visible in the URL when you visit your account on LivePeppy. If you leave LivePeppy to visit a third party website, including when you click on an advertisement or link or when you share information through a social plug-in (like the Linked In “in” button), the information contained in the URL may be transmitted to the third party website by your browser.

Advertisers and Analytics Services

LivePeppy uses third party advertisers, including ad networks, to provide advertising on its websites. In addition, as discussed in (“Analytics Services”), LivePeppy uses third party analytics products to obtain information about how users are using and interacting with LivePeppy. These third parties may receive Information (including Personally Identifying Information) from LivePeppy as discussed in greater detail in (“Security and Protection of Personally Identifying Information”).

Law Enforcement/Legal Process

We may disclose your Information (including Personally Identifying Information) when we believe in good faith that disclosure is necessary to comply with any law, regulation or legal request; enforce, apply, or investigate breaches of our terms of use and other agreements; respond to public requests; or protect the rights, property, user experience or safety of LivePeppy, our employees, our users, or others. This can include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Comments and Public Posts; Sharing on Third-Party Websites

LivePeppy encourages active participation by users, including through comments on LivePeppy. However, please be aware that if you voluntarily disclose Information, personal or otherwise, on LivePeppy, that Information can be viewed, collected and used by others, including other users, search engines, advertisers, third party applications developers, and anyone with access to LivePeppy. LivePeppy has no control over the use, collection or disclosure of any Information that you post publicly on LivePeppy.

Change of Control

If LivePeppy, or substantially all of its assets, is acquired by another company or party, user Information will be one of the assets transferred or acquired by the purchaser. You acknowledge that such transfers may occur, and that any purchaser of LivePeppy or its assets may continue to collect, use and disclose your Information as set forth in this Policy.

Third-Party Advertising on LivePeppy

LivePeppy may allow third party advertising serving companies, including ad networks (“Advertisers”), to display advertisements or provide other advertising services on LivePeppy. These third party Advertisers may use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record demographic and other Information about you, including your activities on or off LivePeppy. These techniques may be used directly on LivePeppy. Please keep in mind that your web browser may not permit you to block the use of these techniques, and that browser settings that block conventional cookies may have no effect on such techniques.

Advertisers may use the information collected to display advertisements that are tailored to your interests or background and/or associate such information with your subsequent visits, purchases or other activities on other websites. Advertisers may also share this information with their clients or other third parties.

LivePeppy has no responsibility for the technologies, tools or practices of the Advertisers that provide advertising and related services on LivePeppy. This Privacy Policy does not cover any collection, use or disclosure of Information by Advertisers who provide advertising and related services on LivePeppy. These Advertisers’ information gathering practices, including their policies regarding the use of cookies and other tracking technologies, are governed entirely by their own privacy policies, not this one.

LivePeppy currently may be using one or more of the following Advertisers to provide advertising and related services on LivePeppy. If you would like to know about their information gathering and privacy practices, please visit the links below

Analytics Services

In addition, LivePeppy uses third party analytics providers and products to obtain, compile and analyze Information (that may include Personally Identifying Information) about how users are using and interacting with LivePeppy. LivePeppy may provide Information (including Personally Identifying Information) to these analytics providers for the purpose of obtaining statistics and other information about how users are using and interacting with LivePeppy. These analytics providers may use tracking techniques other than HTTP cookies to recognize your computer or device and/or to collect or compile this information. These techniques may be used directly on LivePeppy. LivePeppy has no responsibility for the technologies, tools or practices of the third parties that providing analytics products and services to LivePeppy. Please also keep in mind that your web browser may not permit you to block the use of these techniques, and that browser settings that block conventional cookies may have no effect on such techniques.

Security and Protection of Personally Identifying Information

We have implemented reasonable security measures and practices in an effort to protect the confidentiality of your Personally Identifying Information (other than Personally Identifying Information that you have elected to disclose to others). However, no security system is impenetrable. It may be possible for third parties to intercept or access information you provide to LivePeppy. LivePeppy cannot guarantee the security of your Personally Identifying Information, nor can we guarantee that information you supply will not be intercepted while being transmitted to LivePeppy. It is important for you to protect against unauthorized access to your password(s) and computer or device, and to log off when using any shared computer.

Email or Text Message Communications

We may contact you by e-mail, text message or other equivalent electronic communications if you access LivePeppy products or services or register for events, or other content or services provided by LivePeppy. By visiting or using LivePeppy content, products or services, or registering for or attending LivePeppy events, you specifically consent to the receipt of these e-mail or text message communications. If you do not want to receive emails, text messages or other communications from us, please notify us by email at genie{at} and include sufficient information for us to identify your account, including your Name, Email Address (or Cellphone Number) and the specifics of your request. If you unsubscribe, LivePeppy may still contact you via email or text message for administrative purposes or concerning any products, services or events for which you have registered or are using.

Changes to the Privacy Policy

LivePeppy retains the discretion to amend or modify this Privacy Policy from time to time. Use and disclosure of Information we obtain is subject to the later of: (1) the Privacy Policy in effect at the time such Information is collected or (2) any subsequent Privacy Policy of which you have notice. If we make material changes to the way we collect, use or disclose Personally Identifying Information, we will notify you by posting a clear and prominent announcement on LivePeppy or through a direct communication. Your continued access to or use of LivePeppy following notice of material changes to this Privacy Policy shall constitute consent to any amendments and/or modifications. Your use of LivePeppy is entirely voluntary, and you may discontinue use of LivePeppy at any time.

How to Contact Us

LivePeppy welcomes any questions or comments you may have regarding this Privacy Policy or its implementation. Any such questions or comments should be submitted via email to genie{at} . We will certainly undertake reasonable efforts to resolve or address your concern.